L.L.Bean backpacks last a really long time – whether you want them to or not.
Whether you’re walking your dog or snowshoeing up a glacier, being outside is good for us.
This holiday spot illustrated the joy of giving by telling a humble story of a flannel-loving retriever.
Before every game at Fenway Park, this :30 ad plays, illustrating the revitalizing benefits of the outdoors through a baseball lens. Joe Castiglione, the voice of the Red Sox for over 40 years, provides the voiceover.
I always cherish the quiet moments of the holidays. So when the agency I was working for needed a holiday video, this is what I came up with.
When challenged with delivering a product testing message in a fun-loving way, we created a playful animated version of the very real L.L.Bean Testing Lab.
A new Fiat = instant pizzazz.
This documentary short tells the story of Kikkan Randall, a trailblazing Olympic gold medalist who faced her biggest challenge soon after retirement.
This credit union in Western Montana needed a new brand identity that reflected how easy it was to work with them. This TV campaign accomplished that with a pile of words, a dash of whimsy, and the tagline, "We like to say yes."
What better way to cheer on the Boston Red Sox’s 2016 playoff run than with a good old-fashioned wave?
This Buffalo hospital system was losing the publicity battle to its biggest competitor, who had just unveiled a stunning new facility. We crafted a campaign that pointed out the flaw in having one great location. Because Catholic Health had more hospitals in more neighborhoods, they were bringing emergency care closer to home.
This limited-time offer on tasty gluten-free snacks needed a sense of urgency – and a sense of fun.
This TV spot for a family-owned appliance store posits that it’s perfectly normal to be in love with your new washing machine – it makes life so much easier, after all.
When you have a new stove, boiling water is downright exciting.
L.L.Bean’s annual celebration kicked off with this video, which stars the company’s president and chairman, and reveals my John Denver fandom.
One of many ads I wrote for this national retailer’s customer loyalty magazine, Game On.
I developed this dog park brand from the ground up – including the name, tagline and poster campaign.
The holidays met the hardwood in this poster for an elementary school basketball tournament.
This Franciscan university in Olean, NY, needed to up its grad school enrollment numbers. So I crafted a direct mail campaign by playing off language from the Ten Commandments, illustrating the school's educational caché and moral fortitude.
An ad in Backpacker Magazine for L.L.Bean's super-lightweight and compressible PrimaLoft Packaway jacket.
A full-page ad in the New York Times Magazine, introducing new Small Batch Bean Boots.
Poster for this annual fishing tournament to benefit the Cystic Fibrosis Foundation.
This series of ads positions this national welding & cutting brand as a trusted and relatable partner.
This poster was delivered to everyone attending the 2012 Buffalo ADDY Awards event, which had a Mayan apocalypse theme.
It was a pleasure to speak in the voice of happy, healthy pets for this all-natural dog and cat supplement brand.
New England’s first craft brewery began an invigorating rebrand with the release of three colorful can designs, featuring copy that welcomes Mainers back to “the way beer should be.”
I developed this Batman in-store display to promote New Era’s DC Comics collection during San Diego Comic-Con.
This Greek diner got rave reviews from some serious experts.
A compelling way to invite customers to try New Era’s Alice in Wonderland cap collection.
As part of the rebranding effort of this leader in advanced thermal processing, I conceptualized these posters, which illustrate the overwhelming creativity of its scientists.
L.L.Bean’s products tend to last absurdly long, as illustrated by this social campaign featuring real stories from customers, about products they had to finally retire.
This spooooooky Bean Boot story was a special treat for L.L.Bean’s Instagram followers on Halloween 2019.
L.L.Bean announced its partnership with the National Park Foundation in an especially animated way.
The leaves aren’t the only things changing in fall.
Baby animals. Enough said.
This Instagram story proved that Halloween was as good a day as any to talk about L.L.Bean’s scary-good flannel.
The same day L.L.Bean announced the closure of all its retail stores in the face of the COVID-19 pandemic, we shared this message on our homepage, reminding our customers of one amazing thing that was still open.
When Tim Burton's Alice In Wonderland movie was released, New Era Cap created a line of Alice-themed caps.
This bug-proof activewear did not test well with mosquitoes.
When Microsoft upgraded to Windows 7, they needed to convey how smooth and worry-free the process would be.
Developed a new brand for this global staffing company, focused on its ability to tap the inherent potential of any workplace.
This ad in the Portland Jetport pushes a tote bag that lasts forever, and fits in the overhead compartment
I had some fun writing this campaign for the official auto dealer of the Buffalo Sabres, calling out opposing teams with digital billboard messages on the day of the game.
